Privacy Policy — House of Cars (Macleod Trail)
Use of this website signifies your acknowledgment and consent to this privacy policy. Please read this privacy policy carefully before using this website.
About This Website
This website is operated by Calgary House of Cars 3 Inc., carrying on business as House of Cars (Macleod Trail), a licensed motor vehicle dealer located at 3909 Macleod Trail SW, Calgary, AB T2G 2R4. Digital marketing and lead generation services for this website are provided by Drive Alberta Auto, a marketing services provider operating on behalf of Calgary House of Cars 3 Inc. Any personal information submitted through this website is collected by and for Calgary House of Cars 3 Inc.
Our Commitment to Privacy
Calgary House of Cars 3 Inc. takes your privacy seriously and is committed to safeguarding your privacy online. Because we gather certain types of personal information from visitors to this website (e.g. name, email address, phone number, vehicle interest, and financial information), we have developed this Privacy Policy to help you understand the terms and conditions surrounding the collection and use of your personal information. This Privacy Policy discloses the types of personal information we gather, how it is used, and how you can gain access to and edit any data we have collected about you at any time.
Guiding Principles
Calgary House of Cars 3 Inc. collects personal information online primarily to provide our visitors with a more relevant experience on this website and to connect them with vehicle financing and purchasing opportunities. When doing so, we will make every reasonable effort to avoid excessive or irrelevant collection of data. We will take reasonable physical, electronic, and managerial measures to safeguard and secure any personal information you provide to us. Data is stored in protected databases on secured servers with restricted access. However, given that electronically submitted data is not 100% secure, we make no representations or warranties as to the security of any personal information you submit online, which you do at your own risk.
Disclosure of Personal Information
We do not sell, rent, or trade consumer personal information to third parties other than as described in this Privacy Policy. Calgary House of Cars 3 Inc. may disclose certain personal information as follows:
— to Drive Alberta Auto, our digital marketing services provider, who operates this website and manages lead generation on our behalf. Drive Alberta Auto may process your contact information for the purpose of delivering your inquiry to our dealership and facilitating follow-up communication;
— to automotive lenders, financing partners, and credit bureaus where you have submitted a vehicle financing application, for the purpose of evaluating your application and facilitating a credit decision;
— to business partners, third-party service providers, agents, and affiliated entities in connection with services they perform for Calgary House of Cars 3 Inc., such as providing services necessary for the administration of this website and the provision of interactive functionalities. Please note that some agents and contractors may be located outside of Canada and may be subject to foreign laws, including laws that may require disclosure of personal information to government agencies in those countries;
— to law enforcement agencies for the purposes of investigating fraud or other offences; or
— to legal, financial, and other professional advisors, or in connection with the sale or reorganization of all or part of our business or operations.
Except as provided above, Calgary House of Cars 3 Inc. will not use or disclose personal information for purposes other than those for which it was collected, except with your consent, as required or permitted by law, and to provide the features and services you have requested.
Credit and Financing Applications
If you submit a vehicle financing or credit application through this website, the personal and financial information you provide may be shared with one or more automotive lenders or financing partners for the purpose of assessing your application. By submitting a financing application, you consent to this disclosure. You may contact us at any time to inquire about which lenders your information was shared with.
Advertising and Tracking Technologies
This website uses the Meta Pixel (provided by Meta Platforms, Inc.) to measure the effectiveness of our advertising and to deliver relevant ads to users on Facebook and Instagram. The Meta Pixel may collect information about your activity on this website, including pages viewed and actions taken, and may associate that information with your Facebook profile if you are logged in. You can opt out of Meta's use of your data for advertising purposes by visiting your Facebook Ad Preferences at facebook.com/ads/preferences.
This website may also use a third-party tracking service provided by R.L. Polk & Co. (Dataium) to collect non-personally identifiable online demographic and behavioral data. This service may collect website session activity including links clicked, pages viewed, form fields selected, and text entered. This information is used to compile individual shopping profiles and aggregate behavioral data to help analyze industry trends and website performance. For more information or to opt out, visit dataium.com/options.
Non-Personally Identifiable Data
When you visit this website, we may gather certain non-personally identifiable information regarding the means you use to access our site. This may include your browser type and version, your service provider, your IP address, and any search engine used to locate the site. We use this information to diagnose server issues, administer the website, and compile broad statistical data. Navigational data about areas of the website you visit helps us tailor the site to the needs and interests of our visitors. This data is gathered in aggregate and will not be associated with a specific individual without that individual's consent.
Use of Cookies
This website uses cookies — small files placed on your device that assist us in providing a customized browsing experience. Cookies allow us to recognize returning visitors, remember preferences, and deliver content relevant to your interests. Most browsers allow you to control or disable cookies through the browser settings. Disabling cookies may affect the functionality of certain features on this website.
Personal Information Voluntarily Provided
Any personal information you provide to us — including name, email address, phone number, and vehicle or financing details — may be used to respond to your inquiry, provide information about our vehicles and services, facilitate a financing application, or send you relevant communications. You may opt out of future communications at any time using the opt-out procedures described below.
Server Location
This website is hosted on servers located in Canada. Any personal information you provide during your visit will be processed and maintained on servers located within Canada.
External Links
This website may contain links to other websites. Calgary House of Cars 3 Inc. is not responsible for the privacy practices or content of those websites. We recommend reviewing the privacy policy of any site you visit via a link from this website.
Opt-Out Procedures
You may opt out of receiving future communications from Calgary House of Cars 3 Inc. at any time by contacting us directly at the information below, or by using the unsubscribe link included in any email communication. You may also opt out of Meta ad tracking at facebook.com/ads/preferences and Dataium data collection at dataium.com/options.
Changes to This Privacy Policy
We reserve the right to update this Privacy Policy from time to time. Changes will be posted to this page in a timely manner. We encourage you to review this policy periodically.
Contact Us
If you have questions about this Privacy Policy or the practices of this website, please contact:
Calgary House of Cars 3 Inc., carrying on business as House of Cars (Macleod Trail) 3909 Macleod Trail SW, Calgary, AB T2G 2R4 Phone: (403) 457-2244
[email protected]
